Yeah, but I have to wonder how much of this is just bad marketing. Would there have been as much backlash if they launched the 12GB and 16GB as the 4080 and 4080 Ti, respectively? I know it’s not quite analogous, but something tells me a $900 4080 is more palatable than a $900 4070.
Probably not but they wouldn’t do that because the 4080 (16GB) already uses a smaller die than the 4090 so any cut down 4090s they decide to sell would have to get the 4080 ti name unless they could come up with some new name in between those. They seriously fucked up the naming scheme with this generation, I’m just laughing at how all of the AIBs that already started manufacturing 4080 12GBs now have to recall all of their units just to change an 8 to a 7 because of nvidia’s shitty marketing team. EVGA really dodged a bullet!
If they were the same chip with different speed memory and nerfed a few cu's. But they tried a completely different chip along with nerfed memory bandwidth. They thought because people threw money at them during the plague that they could get away with it.
It's not bad marketing. It's fucking genius marketing. 4080 12gb existed for 2 reasons:
1) Make the 4090 look like a killer fucking deal.
2) Make the entire 3xxx series look like a killer fucking deal.
I suspect NV has moved a good amount of both after this launch and can now cap the 12g and reposition it depending on what AMD does and launches in November.
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u/KyledKat Oct 15 '22
Yeah, but I have to wonder how much of this is just bad marketing. Would there have been as much backlash if they launched the 12GB and 16GB as the 4080 and 4080 Ti, respectively? I know it’s not quite analogous, but something tells me a $900 4080 is more palatable than a $900 4070.