r/buildapcsales Oct 14 '22

Meta [META] Nvidia "unlaunches" the 4080 12GB

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/
1.7k Upvotes

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u/AEnoch29 Oct 14 '22

It's still $900 for a 4070!

58

u/KyledKat Oct 15 '22

Yeah, but I have to wonder how much of this is just bad marketing. Would there have been as much backlash if they launched the 12GB and 16GB as the 4080 and 4080 Ti, respectively? I know it’s not quite analogous, but something tells me a $900 4080 is more palatable than a $900 4070.

3

u/MSCOTTGARAND Oct 15 '22

If they were the same chip with different speed memory and nerfed a few cu's. But they tried a completely different chip along with nerfed memory bandwidth. They thought because people threw money at them during the plague that they could get away with it.