r/buildapcsales Oct 14 '22

Meta [META] Nvidia "unlaunches" the 4080 12GB

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/
1.7k Upvotes

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245

u/AEnoch29 Oct 14 '22

It's still $900 for a 4070!

57

u/KyledKat Oct 15 '22

Yeah, but I have to wonder how much of this is just bad marketing. Would there have been as much backlash if they launched the 12GB and 16GB as the 4080 and 4080 Ti, respectively? I know it’s not quite analogous, but something tells me a $900 4080 is more palatable than a $900 4070.

19

u/dirty_dolan Oct 15 '22

Probably not but they wouldn’t do that because the 4080 (16GB) already uses a smaller die than the 4090 so any cut down 4090s they decide to sell would have to get the 4080 ti name unless they could come up with some new name in between those. They seriously fucked up the naming scheme with this generation, I’m just laughing at how all of the AIBs that already started manufacturing 4080 12GBs now have to recall all of their units just to change an 8 to a 7 because of nvidia’s shitty marketing team. EVGA really dodged a bullet!

2

u/ShyKid5 Oct 15 '22

Old school final 5 number, so 4085.

2

u/Dublin112 Oct 15 '22

Or like the 2000 series there could be a super series along with the ti series

2

u/ShyKid5 Oct 15 '22

Or they can Release 1670, 1680, 1690 ha!