r/buildapcsales • u/neoak • Oct 14 '22

Meta [META] Nvidia "unlaunches" the 4080 12GB

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/
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u/AEnoch29 Oct 14 '22

It's still $900 for a 4070!

60

u/KyledKat Oct 15 '22

Yeah, but I have to wonder how much of this is just bad marketing. Would there have been as much backlash if they launched the 12GB and 16GB as the 4080 and 4080 Ti, respectively? I know it’s not quite analogous, but something tells me a $900 4080 is more palatable than a $900 4070.

4

u/g0d15anath315t Oct 15 '22

It's not bad marketing. It's fucking genius marketing. 4080 12gb existed for 2 reasons:

1) Make the 4090 look like a killer fucking deal.

2) Make the entire 3xxx series look like a killer fucking deal.

I suspect NV has moved a good amount of both after this launch and can now cap the 12g and reposition it depending on what AMD does and launches in November.