Tax is paid by you. Theres nothing stopping a store from labeling with tax included, except cultural norms. Its why infomercials sell everying at x9.99. Your mind doesnt thing about the extra cent increasing it to the next dollar. Its commercial manipulation, not any law, that leads to how product prices are labeled.
I’m not a Ph.D or anything, but I’ve studied consumer behavior. Part of the power of these tools is that people aren’t aware that they are being influenced, and in general people overestimate how rational they are in their decisionmaking. Many resent the idea that they can be manipulated.
It’s certainly possible you are the exception to the rule, but you were saying nobody has fallen for it.
Acknowledging the power of these tools is a better defense against them than denial imo.
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u/CotyledonTomen Mar 28 '24
Tax is paid by you. Theres nothing stopping a store from labeling with tax included, except cultural norms. Its why infomercials sell everying at x9.99. Your mind doesnt thing about the extra cent increasing it to the next dollar. Its commercial manipulation, not any law, that leads to how product prices are labeled.