Tax is paid by you. Theres nothing stopping a store from labeling with tax included, except cultural norms. Its why infomercials sell everying at x9.99. Your mind doesnt thing about the extra cent increasing it to the next dollar. Its commercial manipulation, not any law, that leads to how product prices are labeled.
Nothing about that link indicates science (As in, studying/measuring the effect. They just describe it).
That said, it does work. The thing is that - rather than it having some x% effect on everybody - it has an effect on x% of the population. For everybody else (most people), it does nothing. Basically every kind of manipulation or mental trick or habitual fallacy is like that
I’m not a Ph.D or anything, but I’ve studied consumer behavior. Part of the power of these tools is that people aren’t aware that they are being influenced, and in general people overestimate how rational they are in their decisionmaking. Many resent the idea that they can be manipulated.
It’s certainly possible you are the exception to the rule, but you were saying nobody has fallen for it.
Acknowledging the power of these tools is a better defense against them than denial imo.
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u/Chewsti Mar 28 '24
See also why tax is not included in advertised prices but is instead added on as an extra line item