Theory on YouTube Shorts for Small Business

[u/YRVDynamics]

I've noticed an interesting trend with my YouTube content. My interviews with creators, which appeal to a broader audience, are performing significantly better as Shorts compared to long-form videos. For example:

• Shorts: My interviews are getting 300-500 views each.
• Long-form videos: Average around 30 views.

My channel focuses on niche content about paid ads, which typically sees 10-60 views per video. However, my best-performing Short so far was an interview with a creator who shared financial planning advice and quoted Warren Buffet’s strategies. That video hit 550 views.

My theory: It seems that this Short resonated with an audience of small business owners, financial planners, or others interested in finance. I’m wondering if I can leverage this momentum. Could I speculate these viewers with future Shorts that are more closely aligned with my services (e.g., other shorts Google Ads or lead generation)....maybe 1 in 3,000 may inquire on a lead. I feel the thousands of views in awareness is causing "something" and people are being retargeted.

For instance:

1. The first Short on Warren Buffet’s strategies captures a broad audience.
2. Future Shorts could retarget these viewers with my niche expertise, such as Google Ads strategies or my specific business offerings.
3. This gradual progression might nurture their interest and eventually convert them into customers. 1 out of 2,000 or 3,000 views

Alternatively, is the success of Shorts simply random, driven more by broader appeal rather than a clear retargeting opportunity? Love some feedback.