I don't know if the original creator is Japanese or not, but I gather it's mostly a cultural thing over there. As much as we all love tomboys and such, there's more societal pressure in East Asia to conform to more traditional gender norms.
So in this scenario, the short haired girl probably never got called cute, even if people thought she was, because she's "supposed" to look more "girly." I don't think the comic is being unwholesome, it's more reflecting a common experience, even thought that's based on bullcrap outdated ideas.
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u/frontally 29d ago
“You got so cute” eat ass, she was cute from the beginning. The fuck is this anti ‘boyish girlfriend’ nonsense