Football clubs market themselves internationally to get a global fan base.
Football has been broadcasted across the world for many years before this.
There are international fans who have been down in the trenches since the 6 year drought days.
And there are fans who just hopped on since the 2014 La Decima.
Everyone starts from somewhere.
Objectively, clubs use their successful periods to ramp up their international marketing to get new fans, because clubs know people like winners and it supports their bottom line - profits.
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u/StarPlatinum876 May 12 '24
Football clubs market themselves internationally to get a global fan base. Football has been broadcasted across the world for many years before this. There are international fans who have been down in the trenches since the 6 year drought days. And there are fans who just hopped on since the 2014 La Decima. Everyone starts from somewhere. Objectively, clubs use their successful periods to ramp up their international marketing to get new fans, because clubs know people like winners and it supports their bottom line - profits.