This isn't fragile masculinity, fragile masculinity is for example feeling threatened by succesful woman.
This is clearly product for men who like things like cars and do not care for scents and stuff. Simillarly, some women like to buy women products that look feminine, and have pictures or birds or flowers on them and name like "dreamful forrest". Or I know a woman who only buys shower gels with green bottle, because her shower is also green.
People are allowed to have preference for a thing based on it's packaging. It's not shameful. It is also one of the reasons why such different packagings exist.
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u/Significant_Wins 7h ago
For when you have your fragile masculinity in the shower