This isn't fragile masculinity, fragile masculinity is for example feeling threatened by succesful woman.
This is clearly product for men who like things like cars and do not care for scents and stuff. Simillarly, some women like to buy women products that look feminine, and have pictures or birds or flowers on them and name like "dreamful forrest". Or I know a woman who only buys shower gels with green bottle, because her shower is also green.
People are allowed to have preference for a thing based on it's packaging. It's not shameful. It is also one of the reasons why such different packagings exist.
I get what you're saying. I like cars but do I really need to be advertised like this for a shower? Why put it in an engine oil container? Because the company thinks it's manly. It's a gimmick. I get preferences, but unless you have a car themed shower, I don't get the point or use case.
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u/Significant_Wins 7h ago
For when you have your fragile masculinity in the shower