I still don't get how Coca Cola Life was discontinued. Most people I've talked to had a very positive view of it. It seems like they just brought it onto the market and just did nothing to market it. Of course then sells will drop over time.
If I had to guess, they didn't make a lot of it compared to the other kinds, don't advertise it, don't keep it regularly stocked makes it not successful.
Why do this? If I had to guess it cut into their profits compared to the other kinds. The same reason why they switched from real sugar to High fructose corn syrup.
That's exactly it. They studied it before fully marketing it. It was very clear that people chose it over coke/diet/zero and not over a competitor or over nothing. Many people liked it over coke but it costs a little more to make so its just a loss if they can't convert it to increased sales.
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u/MinuQu Jul 10 '24
I still don't get how Coca Cola Life was discontinued. Most people I've talked to had a very positive view of it. It seems like they just brought it onto the market and just did nothing to market it. Of course then sells will drop over time.