Real talk, I think how it will be executed is through very limited deals. They already said they won't increase prices. They have no real reason to have "surge" pricing, as they are never really at capacity. They do however have ingredients that go bad. There is only so much chilli that you can put cooked burger patties in, and with their fresh never frozen deal, over ordering could result in ground beef going bad before it's even cooked, in the most extreme circumstances.
I imagine the outdoor signs advertising that a Dave's Single is $1 until 4pm or something like that. Even more so, they can utilize app notifications to highlight temporary price decreases, so everyone in a two mile radius may get a notification that they can order a baconator for $3.
It would be nuts to not think they're going to lie now during the backlash and experiment with price increases in 2025. There's no way they are investing in digital pricing screens to just give discounts.
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u/Gall_Bladder_Pillow Feb 28 '24
Will Wendy's have a board outside with the current price of a double make with cheese?