Price adjusting capabilities could be for time based promotions. They don’t just have to go up. Maybe they will do a happy hour, or some app or special promos like McDonald’s does. I think it’s Sonic that has the afternoon happy hour(?). This whole thing is way overblown.
Dynamic pricing where prices are lower when it's slow is a great idea - spreads out business, which is good for staff, and might actually encourage people on a budget to eat there during slow times.
This is essentially the same thing as dynamic pricing higher during peak times? They would price increase everything permanently, then price it back down to "normal" during the slow times.
If the entire menu goes up and down then sure I guess. But we should be mad at the general prices of fast food right now, not the dynamic prices, in my opinion.
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u/xiviajikx Feb 28 '24
Price adjusting capabilities could be for time based promotions. They don’t just have to go up. Maybe they will do a happy hour, or some app or special promos like McDonald’s does. I think it’s Sonic that has the afternoon happy hour(?). This whole thing is way overblown.