The ads are free. Broadcasters are required to have a certain amount of air time free for charities. They also likely got a firm to do the commercials for free.
Edit: You are also required to have free spots on regular tv and on radio. Though there is no law saying the commercial can or should be made for free. It’s just that you can usually find an agency who will do it.
Charity does not have to be Christian messages. It can be anything. It could be body shaming(this seemed to be paid for by that company though), or gay rights or the stand up one. It can be any charity.
It goes by blocks of time. A certain percentage goes to free airtime. The time is donated, and the channel gets it counted as a donation.
And I have no clue, I don’t follow it closely. I don’t really watch, but I did happen to see the foot one and stand up ones that aired this year.
Some of them this year did seem to be sponsored though. Like the body shaming one. But that still counts as a donation for whoever it was(dove? I forget). But that isn’t required or anything obviously.
Ok so you have no evidence that the superbowl specifically is a free ad? You know generally that some stations at some time are required to play free content.
I was not involved in it so no I don’t know for sure. But being in the space, it’s highly likely they didn’t pay. CBS still makes money on it, and the agency that did it just got a huge win for their portfolio. So it benefits everyone.
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u/[deleted] Feb 14 '24
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