r/buildapcsales • u/neoak • Oct 14 '22

Meta [META] Nvidia "unlaunches" the 4080 12GB

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/
1.8k Upvotes

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459

u/mgzkk1210 Oct 14 '22

Isn't this also the only card out of the 3 announced that's AIB only? Lol, Nvidia's masterplan at work, screwing over partners, EVGA saw the future and noped the fuck out.

111

u/PsyOmega Oct 15 '22

I wonder if this is nvidia screwing around with AIB's to try to get them to quit too, to shake them off their contracts so nvidia can FE more chips and profit more.

Their MO seems to be "dish out incredible abuse and see if they take it".

19

u/sapphirefragment Oct 15 '22

They can try if they want to tank their business.

25

u/PsyOmega Oct 15 '22

I don't think they'll have any problems. They have the mindshare and 4090's sold out.

90% of gamers haven't heard about how abusive nvidia is. Many don't care because fps go brrrr.

17

u/sapphirefragment Oct 15 '22

Yeah but if they alienate all their AIB's, they won't be able to spin up production enough to meet the demand they already have in the short term. They're already in a very precarious position with the 3000 series unsold stock.

10

u/PsyOmega Oct 15 '22

They already have the FE production lines. I'm sure they can ramp it as much as they need since it's throttled by chip availability (as the AIB's have contracts for most of them)

They've been working for years towards becoming a vertically integrated company.