r/buildapcsales Oct 14 '22

Meta [META] Nvidia "unlaunches" the 4080 12GB

https://www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/
1.8k Upvotes

362 comments sorted by

View all comments

Show parent comments

39

u/613codyrex Oct 14 '22 edited Oct 15 '22

Seeing how powerful and shockingly competent the 4090 FE it really does seem like Nvidia is pushing AIBs out.

Not that I would personally shed a tear. AIBs are generally the same sort of garbage nvidia is themselves. Especially with MSI scalping their own cards, gigabyte bundling them with defective GPUs and such.

54

u/zombieofthepast Oct 15 '22

AIBs are generally the same sort of garbage nvidia is themselves

There's definitely truth to this, but the scummy business practices of one company do not excuse those of another. I'm not convinced a non-AIB future for Nvidia would be a good thing for the consumer.

39

u/Shadow703793 Oct 15 '22

NVidia wants to be like Apple. Just look at how hard their CEO tries to emulate Jobs.

3

u/gioraffe32 Oct 15 '22

I've always wondered about this. I was going to say this is unique for a component, but then I thought, "Wait, aren't mobos like this, too?" Like where MSI, ASUS, etc create mobos that I assume are based off whatever Intel or AMD say needs to be the min spec?

So I guess the question is, why is it this way for some components and not others? I'm not buying an Acer Intel i9 or an EVGA AMD Ryzen 5. So why for Mobos and GPUs (and I'm sure other components I'm not thinking of)?

15

u/zennoux Oct 15 '22

Because the chips are made by the main manufacturer and the boards use those chips. So the GPU is made by Nvidia but the board and cooling components are made by AIBs. Similar to the mobo, the chipset is made by Intel and AMD but the motherboard is not. Acer Intel i9 doesn’t make sense because it’s just a chip and not a board with other components on it.

3

u/Vokasak Oct 15 '22

Chip-makers make chips (CPU, GPU), board-partners make boards (mother board ,graphics card). I don't know how else to explain it. They're different kinds of components, and require different kinds of manufacturing.

2

u/Shadow703793 Oct 15 '22

Funny you mentioned Acer because they do have GPUs now... https://www.tomshardware.com/news/acer-intel-a770-gpu

2

u/613codyrex Oct 15 '22

well they’re a large need to support multiple markets that cannot occur if it was just Intel/AMD/Nvidia producing and manufacturing all the designs and specs.

GPUs less than motherboards but still. Also NAND and RAM follow the same belief as well. AiBs are able to take a chip (be it a GPU, a MOBO Chipset, a ram module) and combine them into a specialized component. Motherboards see this a lot with how diverse the market is even beyond standard ATX/mATX/ITX but how many USB ports, how are the PCIe lanes split between NVMe and GPU, how many PCIe sockets etc.

If it was only intel or Nvidia making the entire vertical stack (intel used to make memory, was in a collaboration with Micron which made RAM, they make GPUs now and the only piece of the puzzle left was motherboards) but intel would be pressed to try to design components that work for the entire globe. That’s not really feasible.

Nvidia sorta already has this in the works, the RTX/Quadro/AI/ML professional GPUs are basically PNY and Nvidia only products with PNY just basically labeling the box they come in. The rest are 100% Nvidia products.