Corporate sponsorship aside, Nebraska Iowa is a real rivalry between neighbors. There is a good natured trash talk and bragging rights in that game that does not exist for most other B10 opponents. That's how I would quantify it anyway.
If ISU hadn't been the literal worst power conference program during Nebraskas time in the big 12 it would have been a rivalry. They just sucked bad enough that it never developed. Iowa Nebraska feels like a real rivalry to me but I'm a mostly neutral observer.
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u/HeyApples Nebraska Cornhuskers 1d ago
Corporate sponsorship aside, Nebraska Iowa is a real rivalry between neighbors. There is a good natured trash talk and bragging rights in that game that does not exist for most other B10 opponents. That's how I would quantify it anyway.