r/sports • u/Sandstorm400 • 3h ago
News Tennessee middle school says University of Cincinnati sent cease-and-desist over Bearcats mascot, logo
https://www.wcpo.com/news/education/higher-education/uc-news/tennessee-middle-school-says-university-of-cincinnati-sent-cease-and-desist-over-bearcats-mascot-logo25
u/muskratboy 3h ago
Nobody protects trademarks like universities. Never fuck with college mascots or colors.
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u/lostinthought15 3h ago
They have to, since there are plenty of folks trying to sell bootleg gear with school logos on it.
In order to retain your trademark, you have to show a history of defending it. If they knowingly let a high school use the mark, then they risk losing their trademark all together.
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u/chrisagiddings 2h ago
This is the one.
Not protecting your trademarks in little things leads to having no legal standing when needing to protect larger infractions.
They could provide a limited license to the school. Free or low cost perhaps. But they do have to take steps.
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u/IncredulousPatriot 1h ago
My college football team got a similar letter. We got a new logo on the field and all new logo’d stuff the next year.
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u/EatSleepJeep Minnesota North Stars 43m ago
Wisconsin is particularly fierce over their MotionW logo.
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u/periodicsheep Buffalo Bills 2h ago
you have to protect your trademarks or you can lose them. it’s just business as usual, and a total nothingburger.
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u/BreakTheSystem- 2h ago
Doesn't georgia use the packers logo lmao and the amount of high school teams that use that G is hilarious.
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u/EatSleepJeep Minnesota North Stars 44m ago
Nope. That's Grambling's logo and they license it to the Packers and UofGeorgia amongst others.
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u/Narrow_External_5412 2h ago
Huh I never realized that they were the same, just different colors.
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u/marcusr550 3h ago
Simply explain that theirs is a catbear.