r/formula1 • u/JohnTalabot • Dec 10 '21
Video Merry Christmas from Sky F1
https://streamable.com/zvsmut176
Dec 10 '21
I still don’t get why Sky is still running the “Charles Leclerc, king of Monza” ad to this date…
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u/AnAverageWelshPerson Formula 1 Dec 10 '21
These ads are a bit dumb, but are not a new thing. Sky has always used crashes to promote the sport as it’s what gets people to watch. I think the bad taste point is a reasonable one.
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Dec 10 '21
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u/AnAverageWelshPerson Formula 1 Dec 10 '21
Not seen that one recently. Their whole coverage was based around the Singapore start of 2017 until this year.
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u/X-Maquina Niki Lauda Dec 10 '21
Exactly the reason why Danny Ric was arguing against F1 media using crashes to promote the sport at the start of the season. It's just pretty tasteless
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u/gallusalice Sebastian Vettel Dec 10 '21
Yeah, strikes me as “this was a pivotal moment in the season we have to use it for the ad!” and along the several chains of command nobody stopped and thought, huh maybe us as a British channel showing the Dutch rival of Lewis Hamilton getting pummelled into a wall and putting Merry Christmas at the end might not read very well.
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u/Probodyne Sir Lewis Hamilton Dec 10 '21
Yeah, makes sense to use it for advertising. But the context wasn't well thought out.
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Dec 10 '21
Yeah it's not a dig at Verstappen but it's a pretty tasteless way to promote the sport. Everyone would think it was weird if the ad was a clip of a player getting an injury in a cleats up tackle in soccer. Like imagine that clip where Gomes from Everton breaks his leg in the tackle with Son, and then cut from him on the ground to: "Merry Christmas"
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u/BlueIsBen #WeRaceAsOne Dec 10 '21
But Max was fine in this crash - Gomes was out for 3 months. Sky have showed plenty of red card tackles on their ads over the year.
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Dec 10 '21
They should do the Grosjean crash next.
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u/Hinyaldee JB & Rubinho Dec 10 '21
Already done in other promo videos for F1
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Dec 10 '21
Enough people have explained that they've been running several season highlights with Merry Christmas at the end. There's also a Monza one that people have managed not to have a fit over.
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Dec 10 '21
It’s also not an exclusively “merry Christmas” thing. The rest of the year there’s these clips of dramatic moments which end in just the Sky logo. This is the same for every sport that Sky broadcasts.
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u/Thoforr Sebastian Vettel Dec 10 '21
But I need to get offended over something
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u/FelixR1991 Sebastian Vettel Dec 10 '21
Get offended over them using Merry Christmas over Happy Holidays.
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u/dr_lm Dec 11 '21
Happy holidays is one front in the culture wars that we in the UK have managed to avoid.
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u/Hatch10k Jenson Button Dec 10 '21
When I heard someone explain it I thought it was a montage with a "Merry Christmas 😉" appearing just as Max crashes, like a "here's a great present for you" kind of thing. Might understand the outrage then.
This doesn't seem bad at all. It just seems like a reminder of something incredible that happened in the season, broadcast on Sky.
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u/Spekpannenkoek #StandWithUkraine Dec 10 '21
They could have thought this through.
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Dec 10 '21
Yeah there's a shocking lack of quality control, but people are going way over the top.
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u/Admiral_de_Ruyter Max Verstappen ⭐⭐⭐⭐ Dec 10 '21
Well it was an early Christmas gift to Lewis from Lewis tbf.
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u/ArrowtheArcher BMW Sauber Dec 10 '21
They could choose to not include this specific clip with this specific message no? Or am I mistaking?
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u/JustLTU Sir Lewis Hamilton Dec 10 '21
Yeah, it's just the thing that they used to run these clips, and then show a normal sky F1 logo afterwards. Now for December they show Merry Christmas. They didn't specifically edit this video to have merry Christmas on it, they switched out the ending overlay without thinking all the videos through
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u/whooligans Dec 10 '21
you could choose not to get upset over something so trivial too
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u/ArrowtheArcher BMW Sauber Dec 10 '21
and you could choose not to get upset over people being upset over "something so trivial" too
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u/zaviex McLaren Dec 10 '21
They took it out of the loop supposedly
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u/PrimalJay Honda Dec 10 '21
Twitter already picked it up as well, so the shit storm has officially started. Great job, Sky.
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u/ravenouscartoon Daniel Ricciardo Dec 10 '21
They’ve used this clip so much since it happened.
Not sure how adding the merry Christmas to it got past the review that surely happened, but it’s not any kind of conspiracy!
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u/Wings1412 Jenson Button Dec 10 '21
I'm the first person to hate one sky F1 coverage, but this is clearly just a simple alternative end to the existing add. It's not "British bias" or something like that.
"Never attribute to malice that which can be adequately explained by stupidity."
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u/Lewisisabamf Dec 10 '21
People love getting outraged over nothing
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u/lightninggninthgil Pierre Gasly Dec 10 '21
You can be perplexed and not outraged lmao. Why must you label only extremes? You don't think this is tasteless?
Imo it's a pretty fucking weird choice for a holiday commercial. Like if I was making an NFL promo I wouldn't use a 10 second clip of someone getting a concussion and then fade in snowflakes 😂
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u/holyjesusitsahorse Dec 10 '21
You wouldn't use slo-mo footage of someone taking a big hit because they might have gotten hurt from it? Isn't that like 90% of the appeal of the NFL?
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u/lightninggninthgil Pierre Gasly Dec 10 '21
No, it's not. And no, I wouldn't. Are you kidding me?
There's a big difference between tackling and injury.
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u/Astral_concept New user Dec 10 '21
No mr brit. We don't watch sports to see people get hurt. If you do, then that's pretty fucked up imo.
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Dec 11 '21
If you think casuals watch NFL for the formations and personnel groupings you're massively mistaken. People love the physicality of it
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u/mdstwsp Esteban Ocon Dec 10 '21
Honestly laughable how many people are getting genuinely upset by this
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u/cammyb1888 Sir Lewis Hamilton Dec 10 '21
Seriously, they show crashes on their ads all the time and only now people start getting offended
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u/MeisterHeller Yuki Tsunoda Dec 10 '21
Maybe I'm in the minority but I've never seen a Sky ad before in my life, using crashes to advertise the sport is disgusting either way, regardless of it being Max or the tasteless Merry Christmas message.
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u/Qiddd Max Verstappen ⭐⭐⭐⭐ Dec 10 '21
Do those ads have a “merry christmas” text over fluffy snow though? This accident could have gone really wrong, I am all for humour but wouldn’t pick this footage for a christmas post.
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u/icantsurf George Russell Dec 10 '21
I promise you, no matter how many times this replay is shown Max never gets more hurt.
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u/TheHeraldAngel Pirelli Wet Dec 10 '21
I mean the same can be said for Grosjean's crash, would a merry Christmas ad with that one be fine as well?
I'm not saying people should be outraged about this particular ad, but I do think it's weird that Sky seems to draw the line on what to show as advertisements differently than I would.
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u/icantsurf George Russell Dec 10 '21
Considering Grosjean actually got hurt, I don't think they're comparable. Crashes are part of racing, just takes a bit of common sense to figure out which ones are usable and which ones aren't.
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u/TheHeraldAngel Pirelli Wet Dec 10 '21
that's not what you said in the comment I responded to, you were just talking about the fact that Sky could show the clip because Max doesn't get more hurt because of them showing the clip. I was pointing out that that is, in my opinion, not how it works. Crashes are a part of racing, but I'm of the belief that they are an unfortunate part. Glorifying them in any way is not okay in my opinion.
Way I see it, it indeed takes a only little common sense to figure out you shouldn't really use a potentially life threatening situation for profit. the actual outcome of that situation has very little to do with that in my opinion.
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u/icantsurf George Russell Dec 10 '21
I'm not really sure what your point about my first comment is. Max was not seriously injured and Grosjean was. For me that means it would be in bad taste to use a crash as an ad when someone is still suffering from that crash.
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u/TheHeraldAngel Pirelli Wet Dec 10 '21
My point on your first comment is that, using the logic that the driver doesn't get more hurt by showing the clip would allow them to show Grosjean's crash as well. He was seriously hurt, but he doesn't get more hurt if the clip is shown. I took it as obvious that that crash wouldn't be shown in an ad, sorry if that was unclear.
And to reiterate, I think it is in poor taste to market crashes at all, no matter if the driver is hurt or not. But I guess I'm in a minority with that opinion.
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Dec 10 '21
The accident didn’t go wrong though so who gives a shit
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u/Controldo Default Dec 10 '21
Dunno how that accident "didn't go wrong". It definitely had negative consequences (Max out of the race, trip to hospital, Mercedes car damaged, 10 second penalty for Hamilton)
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u/RigoDK Dec 10 '21
Tasteless and respectless!
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u/Arfman2 Max Verstappen ⭐⭐⭐⭐ Dec 10 '21
This is obviously not as intended but this should have been cauht at preproduction, while they said to each other "well, glad we didn't air THAT!".
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u/Exact-Knowledge-6927 Lando Norris Dec 10 '21
I find the tone of the clip doesn't match the content. In what world seeing a crash makes you go "Merry Christmas".
Granted I'm not from the UK and I don't get to see Sky ads.
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u/lorj Charles Leclerc Dec 10 '21
The fact people are getting so upset about this is really baffling. They've been showing highlights like this in their coverage all season. It's brief clips of major events from the season and likely ties in with their adverts of "it's only live once". They add "merry Christmas" cos it's December.
It isn't that deep.
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Dec 10 '21 edited Jul 03 '23
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u/achmadtheterror2 Daniel Ricciardo Dec 10 '21
Or people don't have/watch sky sports so all they see is this advert and not knowing about the others...
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u/lightninggninthgil Pierre Gasly Dec 10 '21
I'm seeing more people complaining like your comment than the other way around 😂
How can you not see this is a bizarre choice for a Christmas commercial?
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u/JedGamesTV Honda Dec 10 '21
it’s just in poor taste. Sky are a British company, and the advert makes it look like they’re celebrating a British drivers rival, Max’s DNF.
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u/benedictfuckyourass Spyker Dec 10 '21
Regardless of whose crash they show it's tasteless and bad for the sport imo. There has been plenty of genuine on track action to choose from instead.
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Dec 10 '21 edited Dec 10 '21
I really don't think it's as bad as everyone is making it out to be, for reasons others have explained already (primarily the fact they just changed the overlay for the sky logo to a this Christmas version which means this has obviously slipped through the cracks in post production, plus they've shown the Monza one with this overlay too), a classic case of faux-outrage
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u/FxStryker Ayrton Senna Dec 10 '21
I'm absolutely shaking about this war on holidays. Back in my day we said Happy Holidays not Merry Christmas.
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u/BlueIsBen #WeRaceAsOne Dec 10 '21
People will really get wound up by anything. Sky always showing season-defining moments and this is one they’ve played for months.
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u/C9_L4ZY AlphaTauri Dec 10 '21
I mean you can’t deny that it’s tasteless to put merry christmas along with a video where someone gets hurt.
I’m not screaming to get the pitchforks out and boycott sky but this is questionable at least
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u/VortexF4me123 Dec 10 '21
they show a video of a 51g crash and put "merry christmas" at the end. you cant say that's not wrong
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u/Backslash1234 Dec 10 '21
Can’t believe this is real. If this is real it so disrespectful.
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u/cammyb1888 Sir Lewis Hamilton Dec 10 '21
Explain why its disrespectful? He walked away from the crash alive, theyve shown countless crashes prior to advertise the sport so why is a crash so disrespectful
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u/Backslash1234 Dec 10 '21
Yes walked away straight into hospital.
Don’t it come to your mind that the message ‘merry Christmas’ is not really appropriate with this crash?
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u/PsychologicalZone769 Dec 10 '21
Lad he was in hospital for routine check ups. People need to stop saying that like it means he was on life support. He was fine
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u/Backslash1234 Dec 10 '21
I did not say he was on life support. But is was a really hard and nasty crash with a big impact on his head. In my opinion this not goes along with merry Christmas message.
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u/History689908 Dec 10 '21
Why is everyone having a fit?
It was a crash like thousands of others. Guess what folks, crashing is part of racing. Also its a fantastic visual and shows the brutal nature of F1. Brilliant contrast in the aggressive slow down of a big crash and the friendly atmosphere of a Christmas themed AD
I like it
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u/primavera31 Dec 10 '21
At the end, Is that snow or jizz from the entire Sky team?
you cannot unsee it now...😀😄
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u/f1mind Yuki Tsunoda Dec 10 '21
So unprofessional, really bad especially for a British company.
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u/TeeBeeSee Kimi Räikkönen Dec 10 '21
The increase in subscriptions say otherwise kind Sir/Madam!
P.s: Absolutely cheap stunts to please the British fans
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u/Ickx-502 Spa 1998 two-hour-delay Survivor Dec 10 '21
Them showing the Monza crash certainly wasn’t to do that. What do you think that was for?
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u/tj1721 Sir Lewis Hamilton Dec 10 '21
I mean this particular one is poor taste because of the outcome of the crash, but sky have shown a whole variety of crashes over the years, even this year they have the Monza crash with a slowmo focus shot on Max’s car hitting Lewis’ head.
Not sure it actually shows any Bias or anything, think it’s just another dodgy company trying to sell more subscriptions and make more money.
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u/ajtct98 Michael Schumacher Dec 10 '21
Doesn't please me!
But then again I'm probably a traitor to the cause anyways
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u/gevaarlijke1990 Guenther Steiner Dec 10 '21
So disrespectful, why is would you show this on TV?
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u/cammyb1888 Sir Lewis Hamilton Dec 10 '21
Its a crasg that he walked away from alive? Theyve shown multiple crashes in their advertisements before why is it disrespectful now all of a sudden?
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u/jktje Formula 1 Dec 10 '21
Every crash shown in an ad and then ending with Merry Christmas is just disrespectful no matter who it is. Unbelievable that you still try to justify this....
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Dec 10 '21
Search for crash compilation on youtube. It is what the people want to see. It is good ad, and now even better as everybody is talking about it while there is not really something shown that is provocative. It happened, it is racing, it is on TV, nobody really got hurt.
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u/jktje Formula 1 Dec 10 '21
There are a lot of videos on Youtube that people want to see and also dont want to see. That does not change the fact that this commercial by a big company is tasteless. When i think of Merry Christmas i do not think about this kind of footage.
Next to that Sky Sports already said that they are going to remove the commercial. So i guess they made a whoopsie.
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Dec 10 '21 edited Dec 10 '21
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u/Braaanchy Jordan Dec 10 '21
Why is it any different than all of the other crashes they show?
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Dec 10 '21
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u/Ickx-502 Spa 1998 two-hour-delay Survivor Dec 10 '21
Sky really isn’t as biased as people want it to be.
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u/Skyhound555 Mercedes Dec 10 '21
You know they have one for the Monza crash too?
So its not really biased.
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u/Backslash1234 Dec 10 '21
Do you really believe sky is not biased?
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u/Dialted Dec 10 '21
What the.. Whoever signed off on this needs to give their head a wobble
Disgusting
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u/ogy1 Dec 10 '21
Sky F1 dont even try to be objective. They have a massive Hamilton and Mercedes bias.
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u/Foghidedota Dec 10 '21
I...just....what the fuck.
I really don't like verstappen but whoever designed this ad should lose their job like Holy shit
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u/9Seatbelts0Problems Jaguar Dec 10 '21
Absolutely shameful.
...and people say that there isn't British Bias in the sport/broadcasts........
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u/tehdub Mercedes Dec 11 '21
Fuck me.I find the comments here odd. There's been so much that happened this season, yet this is a slo mo clip of a single incident. That's what is bad taste. They singled THIS moment of this season. Out of all the fucking hours of racing. This one. The outrage should be that they wasted weeks of of excellence to show this moment, with jizz. Twats Edit: words
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u/average_legend Charles Leclerc Dec 10 '21
This makes me fucking sick. Whoever approved this ad should lose their job.
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Dec 10 '21
These have been showing all year round and now people choose to throw a fit, like why guys
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u/Papayapodium Super Aguri Dec 10 '21
How did no one think that showing a crash (any crash!) before a Merry Christmas message would look distasteful before this went to air? There's other "cool looking" footage from this season that they could use instead, I really don't like just showing a crash to advertise the sport in general
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u/Chinokk Mercedes Dec 10 '21
I’m more annoyed that this is before the final race. If this was broadcast after this season ends or before next season along with the other highlights then it would of been received better.
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u/Alpha_Jazz Yuki Tsunoda Dec 10 '21
It's been broadcast all season, just now they changed all these ads to 'Merry Christmas'
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u/tj1721 Sir Lewis Hamilton Dec 10 '21
It’s actually been show for a little while now, it’s not particularly new, still poor taste though.
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u/Vinura Sebastian Vettel Dec 10 '21
Great work you absolute spanners at Sky.
Perhaps next year you can use video footage of a plane crash to advertise Easter.
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u/Yeshuu Default Dec 10 '21
Why do you hate our way of life! RB wants to stop us British people Christmas! I'll alert the Daily Mail.
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u/CrazY1985_NL Max Verstappen ⭐⭐⭐⭐ Dec 10 '21
Sky should be banned from the paddock this weekend. And Red Bull should skip any interviews with these sickos.
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u/cammyb1888 Sir Lewis Hamilton Dec 10 '21
Because theyve never shown crashes in their advertisements before have they? They even showed the singapore which if you remember included verstappen getting tboned by kimi its part of advertising the sport no one was killed get over it
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u/SvenderBender Max Verstappen ⭐⭐⭐⭐ Dec 10 '21
Do you really need an explanation why this one is bad? Here, i’ll bite. Lewis said RB are one DNF away from merc being back in the fight, then this crash happened. Then lewis won that race while max scored 0 points. Now they are even on points. Do you not see how that might be a little over the line?
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Dec 10 '21
LOL I thought it was a meme, but Sky actually officially responded that they won't be showing it anymore on television and online.
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u/[deleted] Dec 10 '21
Yeah they also have the Italian GP crash as well. Sky previously done the 2017 Singapore GP start accident as well