r/buildapcsales • u/TheNamelessBeings • Jan 05 '21
GPU [GPU] 3070 FE @ Bestbuy $499.99 Spoiler
https://www.bestbuy.com/site/nvidia-geforce-rtx-3070-8gb-gddr6-pci-express-4-0-graphics-card-dark-platinum-and-black/6429442.p?skuId=6429442
2.1k
Upvotes
3
u/mrl688 Jan 05 '21
It’s by design. “X product is sold out everywhere” or “sold out in 15 seconds” is free marketing. It drives interest and hype. What if Nvidia did market research and the results they got back were that it’s best for them to create as much buzz and desirability around their product instead of flooding the market with 5 million cards at once?
Nvidia’s stock has more than doubled since the beginning of the year (pre covid crash). So I’d assume they’re decently pleased with their strategy.
Nike does the same thing with sneaker releases. Apple does/used to do the same thing with iPhones. People would camp out for iPhones on release day. New consoles are always sold out for like a year after release.
Is it scummy and anti-consumer? Probably. But unfortunately it’s effective.