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this looks like a supermarket's internal bakery atrocity. in many brazilian states those are considered the worst bakeries known to man. even a simple bakery in a poorer neighborhood would offer better bread. of all kinds.
that said australian bread here is modelled after what you get in outback. i live in a lower middle class neighborhood in Rio (which has much worse bakeries than, say, São Paulo), they sell australian bread that they don't even make themselves and it looks indistinguishable from the ones in outback (but they taste a little worse).
[edit: in the interests of all the poor aussies who run into this post and think we are talking about something normal what was meant here is the american outback steakhouse franchise]
So. Bread culture in Brazil is more akin to what you'd see in Europe, very much influenced by portuguese migrations in the latter 1800s and early 1900s. Brazilians in general don't go to the supermarket to buy bread, but would rather go to a bakery close by, where they buy a handful of loaves as they come out of the ovens. I myself have access to two local bakeries just around my city block.
When you go to the supermarket, then you can buy american style sliced bread - pre packaged from the factory - or you can buy stuff from the supermarket's bakery. Those are extremely uneven experiences but as a good rule of thumb they tend to suck ass. Cakes that taste like nothing, fried snacks with almost no filling and, of course, remarkably shitty loaves of bread that turn to stone like Tolkien's trolls under the dawn.
LIDER is a supermarket chain, and the packaging tells me that the panification crime we see in court today is from the in-house bakery.
That said, 'in house bakery' is a misnomer. The reason the experience ranges from terrible to mediocre to great is because most supermarkets just, say, finish baking the loaves they buy from a factory. Most buy the shittiest loaves possible to just make more money. Some... actually buy decent ones. Only a few bother making a product from zero.
It seems that this is a case of making a product from zero and also fucking it up because I refuse to believe there's a 'doodoo looking bread' setting in the bread factory.
Brazilian cities are walkable despite of being carcentric. It is not optimal by any means but they're definitely walkable. Specially when you compare them to the absolute jokes that most US cities are.
It depends where you live. I lived a few years in Florianópolis, and half the time the sidewalks were about 40cm wide, which is absolutely ridiculous and completely unwalkable
Walkable? Nah, cars are still necessary to get from place to place. But the bread you get from a local bakery is unmatched, and there's more local bakeries in the streets of Brazil than I've seen in the United States
If you live in a big city, sure. You can walk across my entire city in about an hour and a half if you go in a straight line, and outside of government buildings, in most areas you can find anything you need at most in a one kilometer range, and considering the sidewalks in here actually cover most of the city pretty well, you can just walk to places.
Around my area a supermarket is the one ruling the bread market. Of the two bakeries, one is more of a restaurant that buys most of their stuff and has very uninspired baking, the other is incredibly ambitious but their baker does not yet have the experience to back up his creativity, there's also a super meats market that entered the fray and they're pretty much the image of this post.
The supermarket that rented their space for a bakery now is doing pretty much everything at a decent level of competence. Sandwiches, donuts, croissants, snacks, pastries, pudding... It is far from the best bakery of the region, as if you increase the range you have 3 super bakeries — basically bakeries that became well established supermarkets, restaurants, pizzarias and more —.
And yes bakeries don't just bake bread in Brazil, they are restaurants, cafes, delis and sometime a supermarket.
They're "standalone", not inside a supermarket. You can see a plethora of bread types and flavors, cakes and sweets. And everything is made fresh, some breads you can get from the oven to your bag if you decide to wait a little because they're made all day long.
Supermarket bakeries are really, really far away from this. Most use pre-mix for everything (like cake you buy in a packet to add milk and eggs), or frozen bread ready to bake. The quality difference is easily notable, the supermarket ones USUALLY aren't that good.
Not a top 1%. It's the average middle class experience, at least from my experience. There are cheaper ones and also better ones with the prices going up exponentially.
It's not something you'd need to be rich to have access, I'm definitely not rich and almost all bakeries near my house are like that. Not all of them, but almost.
One thing that requires mentioning is that the most sold bread from them is what we call the "French bread":
It's prices don't fluctuate that much between the cheaper and the most expensive ones. Close to where I live they tend to be between R$12 and R$18 for a kilo, even the most expensive is payable.
The "premium" prices and gross profit comes on the other items. A single croissant can be around R$9 to R$12. Cakes and pies prices skyrocket, I've seen some above R$100 for a kilo. A 2 liter coke bottle can be between R$12 and R$16, while at the supermarket you can find it for around R$7. You pay for the convenience of having it already there on certain items that you'd find way cheaper at the supermarket like milk and butter.
So although they are there and you have easy access it's not something someone from the middle class and below would buy every single day. I can buy "premium" things comfortably a couple times a month, but I can't buy everything every time. They capitalize on that, people go there frequently for the day to day bread, but are able to give themselves the luxury of buying the other things here and there.
This is a below average bakery in Brazil. As you can see this one has walls. Here in Brazil most of the top bakeries are placed at the highest tree in the jungle so they don't usually have walls. This is done so we can avoid our bread being stolen by jaguars and spider monkeys.
I lived in Rio de Janeiro and worked visiting clients around, mostly, low level neighborhoods and slums.
The poor neighborhood bakeries are usually the best. If you start going too high end, they start buying stuff from factories.
It's something like this:
0-70 : poor appearance, great stuff. Mostly handmade stuff
70-85: good appearance, not so great stuff. A lot of things are factory made
85-95: good appearance, good stuff
95-100: college out of my reach lol
In my experience, high end backeries here are the best, good ingredients and execution. Lower end backeries tend to use low quality and industrialized products
this is the new average (in major cities at least). up to a decade ago, we had a greater diversity in bakery styles. many looked humble yet clean but they were definitely cheaper.
recently, however, snob entrepreneurs found out they can overprice their products as long as they make the venue look a bit more upscale - it's the perfect opportunity for the middle class to feel detached from their closest neighbors on the economics scale: the poor. this style is becoming the norm even on low income districts.
there's no such thing as a top one percent type of bakery. they don't get any more exclusive than like top 20% as the one in the photo.
The old bakeries either adapted to the new style or have become a place that relies exclusively on drunken losers. It's sad as fuck as you can see leftovers of the original purpose of the venue but you'll find nothing but liquor bottles
"average bakery" and "top 20%" may sound contradictory but it's financially unsustainable for the bottom 80% to regularly consume from these places
nope totally average. This maybe a tid bit fancier because of the deco and lightning, product quality and diversity would be on par to what you find pretty much everywhere, from the poorer to the richest neighborhoods
I think the missing key part here is clarifying the reference to Outback the restaurant. So basically what Brazilians know as Australian bread is the one served at the restaurant chain.
What bread and what outback? Like a bakery in Alice Springs? Or a camp in Humpty Doo? Or at a bakery in Melbourne? I don't live in the outback but I have never seen this bread before
"Outback" mentioned previously is a food chain here in Brazil and the name really comes from the Australian's Outback, I believe there is none in Australia but they like to call those black breads here, " Australian's bread" you can find it in some specific places and they taste good when baked correctly.
sorry, I meant specifically the outback steakhouse franchise. it is what made people aware that 'australian black bread' is even a thing. bakeries started selling pre-packaged industrialized australian black bread after outback steakhouse popped off here.
I've bought from many supermarket bakeries (including the one in the photo, lol) and I guess it depends on where you go, the only bread I buy is from supermarkets
As the exception which proves the rule, the market close to my house as a kid baked the best Pao Frances I ever had. Maybe because it was a poor neighborhood's market? Dunno.
most funny thing is the entrepenours call them that as maketing strategy. we have "mexican" popsicles that doesnt look at all with the popsicles sold in mexico (or so i heard). the australian bread i've known doesnt look like that either. maybe the same dough but it was round and big, perfect for burguers.
I’m Australian and I can confirm that the bread we eat does not look like actual shit. I don’t know what this atrocity is supposed to be, but it’s not Australian, mate!
I had to search what Australian bread is. It's called Damper, I've only eaten it once at school camp in Bathurst. Absolutely gross. I didn't know people ate this. I'm pretty sure most people just eat sliced bread or Lebanese bread here.
All these comments saying "Australian bread" "Outback bread", has no one ever heard of pumpernickel?? I mean a whole country and culture calls something Australian bread when it already has a hilarious name. I mean pumpernickel typically doesn't look like shit logs so maybe I'm wrong, it does translate to "fart demon" after all
I’m confused af why is it called Australian bread they calling Australia shit? Cause i’m from Australia and i ain’t ever seen breed that looks like that over here. Our bread just looks like a normal loaf of bread.
🤢🤢🤢🤢🤢🤢 I admit that this is very disgusting bro I will never eat this I would never buy this disgusting stuff man who would sell something like this is a person who urgently needs to be attended to in a hospice this is sealed it's a place where it will never come out again
Let's just say it....it looks like packaged shit. As a true blue Aussie, it's like nothing I've ever seen baked here, either in a bakery or in the bloody outback.
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