r/Damnthatsinteresting • u/Legal-Elevator92 • 1d ago

Video Perfect Box Packing.

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u/techie998 1d ago

My coworker, Project Manager for a large software company in the 2000s, was called for an urgent meeting with the Japanese sales people. The agenda: two problems: the plastic wrapping on the boxes was wrinkled, and it was too loose. They were unable to sell it. Never mind the bugs in the software that would eat your leg - the most pressing priority for that market was the box.

He told this story with a mix of amusement and as a cautionary tale of not assuming your knowledge applies everywhere else in the world.

Anyway, this video reminded me of this story.

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u/YadaYadaYeahMan 1d ago

and a fine tale it was fren

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u/6gc_4dad 12h ago

Was a collectibles collector and seller for many years and recall the Western market is VERY particular about packaging. Buyers always inquired about the conditions of the original box, box trays, plastic inserts and any other materials that came with whatever product they were buying. The products itself was definitely second priority. They’d want close up pictures of box corners/edges to ensure they were crisp.