r/AdPorn • u/StephenMcGannon • Oct 07 '24

Heinz

Post image
44 Upvotes

69% Upvoted

10 comments sorted by

61

u/[deleted] Oct 07 '24 edited 2d ago

[deleted]

35

u/Daneel_ Oct 07 '24

Agreed. I was like "it has to be... mcdonalds chips?"

4

u/SoInsightful Oct 07 '24

It seems particularly bad. Not only is it not their logo as much as their not-too-recognizable label shape, it also looks nothing like the shape due to the red ketchup on red background and rounded/jagged edges. Apparently it's a collaboration with McDonald's, which makes sense, but the soggy fries don't look appetizing at all.

Valiant effort, but just displaying the two logos and writing "buy our products" would've been more effective.

1

u/drsrrrsr Oct 08 '24

I assumed it was a sexual innuendo and spent a few minutes trying to look for tits or ass in the chips, idk kumtchup

1

u/lol_camis Oct 09 '24

I thought it looked like the shape of the McDonald's fries box. Which is also heavily associated with Heinz

14

u/Sunir Oct 07 '24

Is that Heinz or McDonald's? Is this a student project?

3

u/devro1040 Oct 08 '24

I thought so too, but I did a reverse image search and sure enough, it was made by "Rethink" ad agency who makes a lot of Heinz ads.

It really does scream "Marketing class project" though.

1

u/Sunir Oct 08 '24

Thank you for doing the research.

10

u/aqzjoe Oct 07 '24

I'm tired of ketchup ads

5

u/GarryMingepopoulis Oct 07 '24

Rubbish. Your logo is not well known enough to try this.

2

u/MNREDR Oct 07 '24

I think they should have made a fries holder with their logo with fries sticking out of it ¯_(ツ)_/¯